Hi, I'm Ruth, a freelance UI/UX Designer living in Berlin with more than 15 years work experience. If you are looking for innovative and functional design solutions - contact me.
For BLACKLANE - a Berlin based start-up that offers limousine services - I redesigned their responsive homepage according to the new brand guides. In an international scrum team we set up a design system for their apps and redesigned several landing pages.
Allianz Global Digital Factory was built to standardize and customize UI/UX design of all future apps and websites. As UI/ UX Designer I was responsible for the first prototype apps for Allianz: Allianz life insurance and Allianz motor claims. In an international team we set up guidelines and a design system for global usage.
Improvement of UX/ UI for JIO - India's largest mobile network operator. The main focus was to improve the user guidance and navigation for better customer journey and to increase upselling at the checkout process.
I was responsible for the redesign and UI/UX improvements of SAP Fiori – an enterprise resource planning software. The main focus was to apply the new brand design guidelines as well as to improve the user guidance and navigation for better customer experience for the new apps.